Mari Smith - Facebook Expert (#11)

"I immediately saw Facebook as an opportunity to merge my two worlds combining the relationships and the technology/internet sides."

"Put content on your page that people can’t get anywhere else and create unique discussion groups. This is called stickiness. Once you are clear on your demographics and key words, you can target your market with social ads, and they’re very powerful and inexpensive."

"When you join a group, don’t just go in and plaster your link all over the place. There are certain protocols. Get in and listen to the vibe of the group and start contributing to conversations. Make it a part of your routine a couple of times a week and it will help people get a feel for who you are."

"Job Seekers should use Facebook with Strategic Transparency. When choosing what you are showing, remember you are sending these to your future employer. Would they want to hire you immediately? You are very visible and you never know who sees your profile."