Mari Smith – Facebook Expert (#11) *

"I immediately saw Facebook as an opportunity to merge my two worlds combining the relationships and the technology/internet sides."

"Put content on your page that people can’t get anywhere else and create unique discussion groups. This is called stickiness. Once you are clear on your demographics and key words, you can target your market with social ads, and they’re very powerful and inexpensive."

"When you join a group, don’t just go in and plaster your link all over the place. There are certain protocols. Get in and listen to the vibe of the group and start contributing to conversations. Make it a part of your routine a couple of times a week and it will help people get a feel for who you are."

"Job Seekers should use Facebook with Strategic Transparency. When choosing what you are showing, remember you are sending these to your future employer. Would they want to hire you immediately? You are very visible and you never know who sees your profile."

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"I think Friend Feed is a very interesting up and coming vehicle which shows not only what you are doing but what people in your network neighborhood are doing so if you subscribe to quality people and are paying attention to quality people in your sector, you get a bit of a glow from that because if someone subscribes to your friend feed they get to see who these people are, and effectively, they are quiet references and it reflects well on you."

"I have had a number of calls with recruiters and HR professionals lately talking about how they have embraced the social media as a recruiting tool and a vehicle to find suitable candidates."

"Put content on your page that people can’t get anywhere else and create unique discussion groups. This is called stickiness. Once you are clear on your demographics and key words, you can target your market with social ads, and they’re very powerful and inexpensive."

"When you join a group, don’t just go in and plaster your link all over the place. There are certain protocols. Get in and listen to the vibe of the group and start contributing to conversations. Make it a part of your routine a couple of times a week and it will help people get a feel for who you are."

From Mari’s media Information package —

Mari has been dubbed “the Pied Piper of Facebook” by Fast Company. She is a Relationship Marketing Specialist and Facebook Business Coach. She helps entrepreneurs to strategically grow their businesses using creative zero cost online marketing techniques. Her passion is teaching professionals how to develop powerful profitable relationships using social media, particularly Facebook.

Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform is hurtling towards an active membership of 200 million users by the end of 2008, at a rate of 250,000 registrations per day.
To keep your business current in today’s world, you must know how to use the latest relationship marketing techniques and viral technologies, including Facebook and its array of powerful features.
Mari will share the top reasons why you need to be active on Facebook if you’re in business, including how to:

• Establish yourself as a thought leader in your industry.
• Drive a flood of traffic to your website and blog.
• Get rapid high search engine ranking.
• Easily find top paying clients.
• Build a team of quality Joint Venture partners.