Chris Brogan, David Alston - TWebinar (#6)

"That was the advantage of having Twitter, it helped the event create its own buzz. Every time someone signed up for the TWebinar, if they liked the idea, they would Tweet about it and then someone would say, ‘Well, what is a TWebinar?’ They would check it out and then they would sign up and so on and so forth." (Chris Brogan)

"By basically asking people to get on Twitter and to follow the speakers,to follow each other and to join in and follow the conversation happening on Twitter at the same time as the content, we’d hopefully get people to finally just go for it and get involved in social media." (David Alston)

"We ended up with about 1500 people signing up. So many that we actually had to create two TWebinars back to back." (David Alston)

"It is dramatically different when you feel the thing is really dynamic and you feel it is moving with you. It is definitely a different adrenaline experience to try to run everything live and deal with things as they come up, which was a lot more fun too." (Chris Brogan)

"Using word of mouth on Twitter is an absolutely wonderful way to spread news fast. With quick little messages that people can blast to all their followers it creates a kind of multiplier effect, which of course we saw with the actual promotion of the TWebinars." (David Alston)

"A take away for corporations to think about is, “Are we ready to hear frank and open opinions about us versus what our marketing and PR companies are saying to us.” Are you ready to expect that the emperor does not have clothes and what comes next?" (Chris Brogan)

"If people are not monitoring social media, then they do not see the fact that there are tons of their brands mentions and competitive activity going on within it - whether it’s blogs, tweets, uploaded videos or whatever." (David Alston)

"We met our goals, nothing broke in a terribly bad way, everything moved forward in a way that people felt heard. I really feel like we really broke some new ground." (Chris Brogan)

"I think that execution for Dell’s Digital Nomads press release is great. I thing they had a really wonderful experience of bringing in the live users. Really, I saw a lot of noise afterwards on Twitter about how much they liked it. So that was exciting to see." (Chris Brogan)

notes_go_here-use-paragraph-format